K&G Goods is the parent company behind Screenmate. Product launches on Bol.com, and the successful ones get a brand of their own.
We deliver the listing design and the product photography for every launch. That means fast turnarounds, consistent quality and listings that are ready for the market straight away.
The brief
K&G Goods is the parent company behind Screenmate among others. It is a testing ground: new products launch on Bol.com under K&G Goods to see what works. What lands gets its own brand and is built out separately. What does not land is adjusted or stopped without it touching the existing brands.
The brief was specific: deliver fast, consistent quality on a rolling basis for product launches where nobody knows in advance which will succeed. No time for extensive creative cycles per product, but a system that produces efficiently and guarantees quality whether the product becomes the next Screenmate or leaves the catalogue after three months.
Our approach
For K&G Goods we work with a standardised production pipeline that combines speed with quality. Standard photography setups we can reuse per new product, listing design templates optimised per category, and a fixed workflow for taking in briefings, producing assets and delivering complete listing packages within five working days.
This streamlined approach works because the volume is predictable. K&G Goods tests several products a month, and because we know the production structure we get up to speed on each one quickly. For products that eventually grow into a brand of their own, we have already laid the foundation of what becomes the brand DNA.
What we delivered
For K&G Goods we produce listing design on a rolling basis (main image, lifestyle shots, infographics, A+ Content where relevant), product photography tuned to marketplace requirements, and branding for products that survive the test phase and get an identity of their own. Every listing package is fully upload-ready: every file format, every dimension, all the copy.
The partnership is structured around efficiency. K&G Goods sends a briefing with product information and audience, we deliver the complete package within five working days, K&G Goods uploads and monitors. No long feedback cycles, no creative experiments per product, but constant quality.
The result
This is a long-running partnership. K&G Goods keeps coming back because the approach works: test, measure, optimise, scale. And when a product is ready for the next step, the brand is already waiting. Screenmate is the best example of a product that grew from a K&G Goods test on Bol.com into a full international brand.
For entrepreneurs and companies that want to test new products on marketplaces, K&G Goods is a case study in testing efficiently without sacrificing quality. Not every product needs a full branding project before its first sale, but every product deserves a listing professional enough to measure honestly whether the product itself works.
