Screenmate
From unknown product to category leader in portable monitors
Screenmate started out as a nameless product. We built a brand around it that now leads the portable monitor category on Bol.com and Amazon.
screenmate.com ↗That turned into more than a logo. We started at the foundation. Brand name, visual identity, a complete brand book. Then packaging that works on the shelf and in the unboxing. Manuals, both physical and digital.
The brief
The owners of KG Goods had developed a screen extender and were going to try it themselves on Bol.com. The product worked, but sold below its potential because it had no name. No brand, no story, no recognition. In a category where ten sellers offer technically equivalent products, selling nameless is a way to compete on price forever.
They came to us with a simple question: make this a brand. There was no predefined budget or timeline attached. The question was open: what does it take to move this product from a Bol.com test to a serious brand.
Our approach
We started with discovery. Who is the audience? What are the doubts that stop a purchase? What do the competitors look like? Where is the visual white space this brand can land in. On that basis we developed three brand name directions, with Screenmate as the winner. A name that communicates the function (screen plus mate) and works internationally.
Then we built the complete brand identity. Logo with variations, a colour palette that stands out in the productivity category, a typographic system and a forty-page brand book that makes every future decision predictable. Packaging design followed, with dielines ready for production and an unboxing experience that feels premium without being expensive.
What we delivered
For Screenmate we delivered ten services under the same brand umbrella. Branding, packaging, digital and physical manuals, product listing design for Bol.com and Amazon, product photography, lifestyle photography, 3D modeling for product visuals, video for social and the store, SEO, and the Shopify store itself. Ten services, one visual language, one brand voice.
Every deliverable was optimised for where it lands. Product photos met Bol.com and Amazon compliance, lifestyle shots worked on the store and on Instagram, 3D renders replaced photography where variant launches needed it, and video suited both the product page and TikTok.
The result
Screenmate now leads its category. Portable monitors, screen extenders, productivity tools. They are growing into a wider ecosystem: keyboards, mice, a complete suite of productivity accessories. Every new launch runs through us and builds on the visual identity we laid down four years ago.
This is what happens when you treat branding not as a side project but as the foundation of everything that follows. Ten services, one line, one brand that holds together. For brands selling on marketplaces that want to scale past the first hundred units, this is the proof that investing in the brand foundation pays. Put shorter: without the Screenmate rebrand, Screenmate would never have become Screenmate.
