Bol.com and Amazon listings in your brand's style

A listing is the set of images on your product page: the main image that shows up in search results and the images that follow it. On bol.com and Amazon that is often all a customer sees of your product before deciding. When we design your listing, we treat that set as one piece of work, in your brand's style.

The main image sits on pure white, with no text and no logo, as the platforms require. After that come the images that answer a buyer's questions. How big is it, what's in the box, how do you use it? That means infographics with callouts and dimensions, lifestyle shots with the product in use and, where it helps, a comparison between your own variants.

We also check every image at the width of a phone screen. Text that reads fine on a monitor disappears there. So we keep to one message per image.

There are two ways of working. Our team designs four packages by hand; the fifth route is made with our AI workflow.

By hand: Basic is design only. You supply the product photos and other images, we build the listing. It takes about a week.

Basic+ adds product photography and takes about two weeks. Pro adds lifestyle photography on location, Pro+ does the same with a model. Allow about three weeks for Pro and Pro+.

With AI: AI Listing Design is the fifth route. We create listing images for bol.com and Amazon in your brand's style with our AI workflow: infographics with callouts, usage and detail images, and a dimensions image. All built around real photos of your product and checked against the platform's image rules. You pay per listing, and the price per listing depends on how many listings you take. That makes it affordable to bring a whole range of thirty products or more into one brand style. Variants that share the same images, such as sizes or colours, count as one listing.

What each route costs is on our prices page. If you have several products or variants in the same style, we quote for the whole set. If you only need photos for now, see product photography.

We build listings with a fixed method in which AI does the design and checking work for each image. First we capture your brand's style. From your best existing listings or your website we take the structure of the images, the typography, the colours and the photo style. That becomes one design system. As a test, we rebuild two of your existing images using only that document. If that fails, the document isn't finished.

Then each image is designed and checked straight away: for style, and for facts, technical specs and product accuracy. At the end we review the whole set. Does it repeat itself, does the order work, does it belong with what you already had? Only when we're satisfied do you see it.

Your product stays your product. The main image, details, dimensions and every close-up are made with real photos of your product. We only use generated imagery for atmosphere, and only when the product in it passes a comparison with the real photo. Every feature has to match, proportions may differ by 5 percent at most, the colour has to match and the total score has to be at least 95 percent. After three failed attempts, a real photo takes that spot.

What goes into an image comes from your own product information. For each product we keep a fact sheet with the source of every claim. When sources contradict each other, we take the most cautious reading and ask you. We only show certification marks when we've seen the certificate. And for each image we record what is real and what is generated, so you know where a label is needed.

The design system is made once. Every next listing for your brand is built on it, so your whole range looks like one brand.

Bol.com and Amazon each have their own rules for the main image, the formats and what can and can't appear in an image. We design for the platform you sell on. If you're on both, we make the version that fits each one.

Amazon adds A+ content: the modules below the product description. That has its own structure and its own page, Amazon A+ content. If you also sell through your own store, the same images work in your product gallery.

The link to your current listing or website, your product photos in the highest resolution you have, your logo (a vector file if possible) and anything that must stay out of the images, such as certain words or certification marks. We collect the product information ourselves.

Short on good photos? With only one photo we can't reliably show your product from other angles. Then we send you a shot list with the angles, details and situations we need, or we have the product professionally photographed (Basic+).

Factory photos as the main image. Suppliers deliver images made for a catalogue. They look like those of every other seller of the same product, and that won't set you apart.

Too much text on one image. Every spec on a single infographic is unreadable on a phone. One message per image, and whatever doesn't fit gets its own image.

No line through the set. A studio photo, a render with different light and an infographic in another typeface read like three different sellers. A design system keeps the set together, across your whole range too.

Claims without a source. A number that's wrong or a certification you can't back up costs trust. That's why every claim in our images has a source line.

Want to work on your existing listing yourself first? Read bol.com listing optimisation.