Email marketing in your brand style, measured on clicks

Most brands know they should email more often, but it does not happen. And when it does, the email looks different from the rest of the brand, because it was made in the tool's default template.

We start with a reusable template in your brand style. After that, every campaign is a matter of filling it in, and every email looks like it comes from the same brand as your website and your packaging.

An email that looks fine on your laptop can be unreadable on a phone in dark mode. So we test every email on mobile, in dark mode and in the major mail apps before it goes out. Nothing goes to your list without your approval.

We also look at deliverability: are SPF, DKIM and DMARC set up properly, so your email lands in the inbox and not in spam.

Alongside one-off campaigns we set up automated series: a welcome series for new subscribers, a reminder for an abandoned cart, an email after purchase. They run in the background without you having to think about them every week.

Open rates say less and less. Some mail apps, such as Apple Mail, preload messages, so an email counts as opened when nobody has read it. A click is a real action by a reader. That is why we report on clicks, click-to-open rate and unsubscribes, not on opens.