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Custom software and app development
Software that goes beyond a website, from internal tools to a product of your own. We first define what it needs to do, for whom and what should be measurable, then choose the technology and build in short rounds you can test along the way. It is delivered with documentation and a handover, and the source code sits in a repository you own.
Sometimes what you need does not fit into a website or an off-the-shelf package. An internal tool your team uses every day, a client portal, a link between systems that do not talk to each other, or a product you want to sell yourself. Then custom software is the route.
The advantage of having it built by a brand agency: what your customer sees fits the rest of your brand. Design and development sit in the same team, so what is in the prototype is what goes live.
We start with what it needs to do, for whom and what should be measurable. That goes into a functional specification. Only then do we choose the technology. The other way round almost always causes trouble.
Before anything is built, you see a screen design or a clickable prototype. That way you know what you are getting, and a change still costs little.
We build in short rounds on a test environment. After each round you can try out what is there and adjust before it is built further. That avoids the surprise at the end.
On delivery you get technical documentation, a handover with your team and the source code in a repository you own. You are not locked in with us. Maintenance afterwards is available if you want it.
What you get
The process
Scope
What it needs to do, for whom and what should be measurable. Written down in a functional specification.
Design
Screen design or a clickable prototype, so you see what you get before anything is built.
Building in rounds
Short rounds on a test environment you can try out yourself along the way.
Launch
Hosting and deployment set up.
Handover
Technical documentation and the source code in a repository you own.
Frequently asked questions
Goes with this
- AI systems and automationRecurring work in a system with your brand and rules built in, and a person who reviews.
- WebsitesWebsites and webshops built for conversion. Design, development and launch. One team.
- ShopifyShopify stores from scratch. Custom theme, app integrations and conversion optimization.
- Everything in Technology & AIThe website or online store where the brand lands, and the software and automation that keep it running afterwards.