Copywriting in your brand's voice

Good brand copy sounds like the company behind it. That only works if the writer knows what the brand stands for, so we start with your positioning. If you do not have one yet, brand positioning is the logical first step.

Then we listen to your customers. The words they use in reviews, emails and questions are usually better than anything an agency comes up with. That way it becomes copy your customer recognises and that you can retell in a conversation.

Websites and online stores, packaging, listings for bol and Amazon, emails and the copy around them. Each place asks for something different: packaging has a handful of words, a service page has to explain and be found, an email has to make clear in its first line why someone should keep reading.

For web copy we include the SEO titles and meta descriptions, so the page also reads right in the search results.

You get a first version per page or format, with two revision rounds. If there are no tone-of-voice guidelines yet, we write them down, so the next piece, by us or by your own team, sounds the same.

You receive an editable document, not a PDF. Copy changes, and you should be able to change it yourself.